Let me introduce the microsimulation system: one of the head profile of our company, called Új Calculus Bt. Microsimulation is a method, which is able to modell the processes faithfully in theory. The micro word means the level of the method: all of the commands must be executed at the level of individuals of the population.
In these days we have to emphasize on predecision makings in order to stay competitive and get new customers. It is important to know the expected reactions of the customers before introducing a new product or change the conditions. Before the decision, a lot of parameters must be examined. The biggest problem is, that the institutes do not know their own customers enough. They have no up to date information about them. This information failure must be toned down with the usage of statistical tools, otherwise we can not forecast their reactions. Customers must be invested with real and actual consumption, demographic and economic properties.
We have a frame system, which attain the microsimulation. It is a software and we work with it.
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